Yachts are not about selling or even sailing them. It’s about what you wear on them. Summer seems to be the time when celebrities show off on their multi-million boats a.k.a yachts in St. Tropez or St. Barts. Not only does their style matter on the red carpet but also on deck which can either be a hit or miss. Kim Kardashian and Kanye West seemed to be over dressed for the ship or am I missing something? While Tara Reid looks like she is taking a stroll on Venice Beach which is a no-no. Fergie and Rihanna seem to “hit it” with one going for the sexy Bond girl look and the other opting for a still sexy, conservative bathing suit designed by Rihanna herself on behalf of River Island.